Corporate History

Sept 1967
Founded Fujinami Towel Service Co., Ltd. in 7174 Yaho, Kunitachi-city, Tokyo
Dec 1976
Established Fujinami Towel Service Co., Ltd.
Jul 1979
Started Rental Business of roller towels and mats
Jul 1989
Established a factory in Uenohara (Yamanashi prefecture)
Nov 1993
Established the new headquarters factory
Apr 1995
Became a member of East Japan Oshibori Cooperative Union (hok.or.jp)
Sept 1997
Relocated the factory in Uenohara (Yamanashi prefecture)
Apr 2004
Started importing 100% cotton towels directly from Vietnam
Feb 2005
Opened the warehouse in Yotsuya, Fuchu-city, Tokyo
Sept 2005
Expanded the facilities and started full-scale operation of Rental Oshibori Service
Mar 2006
Launched Private Brand “LARME”: Solid air freshener ideal for towel warmer cabinet
Jun 2006
Established “Ulysses”: In-house web design studio
Feb 2007
Launched Private Brand “Aroma Paper Towel”: Scented single-use wet wipe
Feb 2009
Established E-Commerce site “e-shizai market”
Aug 2010
Set up the franchised business of “e-shizai market”
Jan 2011
Opened the Liaison Office in Hanoi, Vietnam
Feb 2011
Established NPO corporate Tokyo Self-Center named Tomony
Jan 2013
Established VB JAPAN TECHNOLOGY Co., LTD. on a premise
Jun 2013
Established Fujinami Hong Kong Co., Ltd. in Tsim Sha Tsui, Hong Kong
Sept 2013
Katsuyuki Fujinami took the president’s chair
Dec 2013
Completion ceremony of New Headquarters Factory
May 2014
Sales Release of “VB Care”: Patent granted Viral-Block wet wipes
Jan 2015
Started the collaborative study with University Research Administration Center, TOKYO UNIVERSITY OF SCIENCE UNIVERSITY
May 2016
Co-sponsored G7 Ise-Shima Summit
Our Oshibori wet wipes were adopted at the International Media Center (IMC) and Press Tour for overseas media organized by Mie Citizens Council
Jul 2016
Established FUJINAMI TOWEL SERVICE SDN. BHD. in Johor Bahru, Malaysia
Aug 2016
Established FSX America, Inc. in California, U.S.A.
Nov 2016
Fujinami Towel Service Co., Ltd. changed its company name to FSX, Inc. Organizational Reformation
Dec 2016
Started the rental service of washcloth Oshibori
Apr 2017
Renewed CI (corporate identity)
Jun 2017
Press-released “REION”, the warming/refrigerating cabinet for Oshibori, with our own totally new “Air Circulation Technology®”
Jul 2017
Developed a voluntary inspection system to independently evaluate the safety and quality of Oshibori
Dec 2017
Acquired the licenses for Manufacturer & Distributer of Cosmetics
Jan 2018
Fixed the export sales of our Oshibori to the Japanese chain restaurants in the U.S.
Apr 2018
Released Oshibori warming/refrigerating cabinet named “REION” (Large size)
Apr 2018
Redefined non-woven fabric Oshibori as Pocket Oshibori
May 2018
Released Pocket Oshibori Standard Series
Jan 2019
Declared the corporate stance [Co-existence]
Feb 2019
Released FSX Oshibori Tray made of domestic wood
Jun 2019
Released Oshibori warming/refrigerating cabinet named “REION” (Small size)
Sept 2020
Established FSX Fuji, Inc. (Yamanashi prefecture)
Jan 2021
Installed an additional flat-type processing machine for Pocket Oshibori.
May 2021
Opened the FSX Naha Logistics Center in Naha City, Okinawa.
Nov 2021
Developed the Oshibori AI app, which automatically measures the number of used Oshibori towels collected using AI technology.
Dec 2021
Confirmed anti-aging effects of our antiviral and antibacterial technology “VB.”
Nov 2022
Established the FSX Laboratory.
Nov 2023
Opened the Uenohara Factory as a cosmetics manufacturing facility.
Nov 2023
Launched the “VB-COSME-” Oshibori series.
Sept 2024
Expanded into the United States, launching “VB-COSME-” OSHIBORI nationwide.
Apr 2025
Provided Oshibori towels for the EXPO 2025 Osaka, Kansai, Japan.
Apr 2025
Launched a new initiative, FSX Expression – Regional & Co-Creation Project.
Jul 2025
Opened Expression Kawaguchiko, a French café and terrace in Yamanashi Prefecture.
Aug 2025
Established FSX VIETNAM, a local subsidiary in Vietnam.